Farewell Zig Ziglar

Motivational speaker Zig Ziglar died in Texas on Wednesday, aged 86. He had been suffering from pneumonia.

He wrote more than 30 books and and was well known for is corporate training and motivational speeches. 

"See you at the Top" was not only his catchphrase but also the title of his first book.

I have included here a copy of Seth Godin's blog that outlines the great inspiration Zig Ziglar was.

Thank you, Zig
My teacher Zig Ziglar died this morning. He was 86.
Thanks for teaching me how to sell and why it mattered.
Thanks for reminding me how much it mattered to care.
Thanks for telling us a fifteen-minute story about Johnny the Shoe Shine Genius, so compelling that I flew to the airport just to meet him.
Thanks for 72 hours of audiotapes, listened to so many times I wore out the cassettes twice.
Thanks for that one day we spent backstage together in Milwaukee.
Thanks for making goal setting so clear.
Thanks for elevating the art of public speaking, and making it personal, not something to be copied.
Thanks for believing in us, the people you almost never met in person, for supporting us with your voice and your stories and your enthusiasm.
Thanks for teaching so many people, people who will continue to remember you and to teach as well.
You'll be missed.

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My 7 Best Books for 2012

Here is my reading list for this year. These fine books inspired me, encouraged me and changed my thinking. What will you do with them in 2013?

Enjoy!

To Sell is Human by Daniel H. Pink - Explore the power of selling in our lives.

SPIN Selling by Neil Rackham - A book I revisit year in, year out. There is always something to pick up on to improve sales performance effectiveness.

Sales Cats V2 by Mike Boyle - Yes gratuitous self promotion I know, but version 2 has a significant change. Can you pick it out? It may make a difference in your salesmanship!

Good to Great by Jim Collins - Haven't got the time to spend investigating what you company needs to become a great one? This book has done all the research and discovered  the distinguishing characteristics that cause a company to go from good to great!

Outliers by Malcolm Gladwell - What makes high achievers different? Gladwell brilliantly explores why  your personal upbringing and where you are from play such an important part in your success.

Switch by Chip and Dan Heath - How to we balance the rational mind with the emotional mind to achieve change in our business and personal lives? In this book we learn why and how!

Tested Sentences that Sell by Elmer Wheeler - A classic read for any salesmaker. Learn how to uncover the most persuasive benefits in everything you sell. As Wheeler says, "learn to sell the bubbles not the wine"!

Let me know of any great reads you have discovered this year. I can add it to my holiday reading list!

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Storytelling for business - who would have thought!

You all know I like a good story. It's about the shared experience.

Amazingly in this tecnological age, storytelling is making a comeback. Technology is allowing us to share stories in so many ways: video, audio, mp3, pintrest, youtube, animoto etc etc etc.

In business, storytelling is keeping customers engaged. Interested in our company, our products, our services, our developments. The power of this connection lays in the customer seeking out more about us!

When it comes to brands and marketing, the application of story now needs to go beyond the traditional and ubiquitous tool of brand story; rather, it’s about engaging consumers in a brand’s stories and using the construct of stories and storytelling to create powerful connections. While the transition to digital media drove a focus toward content, today with ever more social tools and communication media, there’s a need for cohesive and meaningful connections in a marketing world that is now labeled “always on,” demanding more of brand communication. This is where story comes into play.

Kathy Oneto is vice president of brand strategy at Anthem Worldwide and has great insight on the subject.

"Why stories? It seems we’re all catching on to their effectiveness in connecting with people. When information is communicated in story form, we seem to remember it better and be affected by it more deeply. Brands are telling these stories across a number of different mediums--from packaging to video to visual and verbal content."

 Some tips on storytelling can be found from research consultancy Latitude, which recently released part one of its study, “The Future of Storytelling,” which identifies trends and audience attitudes about content. The tips Latitude provides on telling stories are the following:

1. IMMERSION  - Create an immersive experience through content that is delivered in multi-media and that is multi-sensory;
2. INTERACTIVITY  - Allow the consumer to become a part of it;
3. INTEGRATION  - Ensure there is coherence across the many touchpoints; and
4. IMPACT  - Make it lead to action

"Again, the difference today for marketers is twofold--storytelling is not an internal exercise alone; rather, it is an exercise that should engage the consumer. Brand stories need to now live day to day with the engagement of consumers to create strong, long-lasting bonds across all touchpoints, from packaging to video to visual and verbal content. Such a requirement transforms how marketers need to think about their role. It becomes less about directing and more about curating a brand and consumer journey."

Read Kathy's article and share your thoughts on how you might employ a story to ignite interest in your business, product or service.

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The End of Solution Sales

I have just been reading an article in the Harvard Business Review (July-August 2012) and was intrigued with the headline: ‘The End of Solution Selling’.

The article announces that “the old playbook no longer works” and that “star salespeople now seek to upend the customer’s current approach to doing business”.  Bold statement and interesting observation I thought.

For many years we have championed the cause of sales professionals solving the problems of their customers to win business, and ensure repeat business - solution selling. 

But in recent times it has become apparent that being the font of all knowledge to our clients and solving all their problems is not enough. For a start, customers make an approach or enquiry armed with more knowledge of our product or service than ever before. They have researched and compared all before walking through our door.

As the article outlines, “customers completed, on average, nearly 60% of a typical purchasing decision – researching solutions, ranking options, setting requirements, benchmarking pricing, and so on – before even having a conversation with a supplier”. With this in mind, the celebrated ”solution sales rep” can be more of an annoyance than an asset!

“Insight selling” is now the mantra of the best salespeople. It is a new strategy that demands a radically different approach across several areas of the purchasing process.

Solution Selling	Insight Selling
What kind of company to target
Organisations that have a clear vision and established demands	Agile organisations that have emerging demands or are in a state of flux
What sort of initial information to gather
What need is the customer seeking to address?	What unrecognised need does the customer have?
When to engage
After the customer has identified a problem the supplier can solve	Before the customer has pinpointed a problem
How to begin the conversation
Ask questions about the customer’s need and look for a “hook” for your solution	Offer provocative insights about what the customer should do
How to direct the flow of information
Ask questions so that the customer can steer you through its purchasing process	Coach the customer about how to buy, and support it through the process

Source: Harvard Business Review August-July 2012, p63.

Sales professionals need to be adaptive. Solution selling skills need to be complemented with strategies to challenge, insights to engage clients and the touch to coach how they should buy. Successful reps “may still be selling insights. And in this new world, that makes the difference between a pitch that goes nowhere and one that secures the customer’s business.”

The full articles is linked on our website, so take the time to have a read and see how Insight Selling might better suit the ‘new age’ customer in your market?

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The Quiet Sales Cat – Are they Really Selling?

During the production of our book Sales Cats much discussion was had about the behaviours of those Sales Cats—top gun sales people.

Most people's perceptions are that all sales people are gregarious, loud and ego driven. In some cases, elements of this is true. There is no doubt that self confidence, high energy and resilience rank highly in top performing sales people. So what about the quiet ones?

Today I was building a sales strategy with a CEO of a wonderful small business in Perth when we started to discuss one of his high performers. "He has all the attributes you describe in a Sales Cat and a lot of the competencies you outlined in the Banjar competency model" he commented, "but he is unusually quiet and often says, "I'm not really selling."

"What?" I said, "Not really selling! How could that be?"

The facts are this guy is so comfortable in his particular selling environment he has become the ultimate stealth bomber Sales Cat. He knows his product well, he is experienced in the particular trade he sells into and most of all he clearly understands how his product solves problems and helps the customer see this. He is a true business person who sells!

The tip here is this. Recruit sales people who know their product or service well, however make sure you recruit and coach people that are intimate with the application of their product or service in it's business environment. What problem does it solve? How will it add value to the clients business so they get better? Teach your current Sales Cats about the industry they sell into. If it's retail get a retail person to describe the language, issues and gaps to success in retail.

These quiet sales stars will grow raving fans in your customer base and no competitor will hear it coming.

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Passion and Selling

The effects of passion on sales success has long been debated in the Sales Science Lab at Banjar Group. 

In our Sales Competency Model passion currently sits under other attributes such as energy, resilience and stamina. These are all hallmarks of great sales people. Does passion sit here or is it a greater force all on its own?

From what I've observed, it is clear that the best sales professionals are not only very passionate about their career in selling – they love it! They are passionate about the environments they sell into and the ‘stuff’ they sell.

There is also plenty of evidence that when you combine passion and practice there are positive outcomes.

Passion + Practice = Opportunities for Success.

It is not just luck!

Take Jason Winderlich, not a sales person, but an AFL footballer. As a 16 year-old the Essendon mid-fielder played 52 games of footy in one year. He played Under 16’s, Under 18’s and Open Age every Saturday! Clearly, he is passionate about his footy. He practiced heaps and then the doors of the elite league opened for him. In 2002 he was picked in the National Draft!

The most successful people I have met, or observed, have followed this same path: 

Passion + Practice = Opportunity.

Are you passionate about selling or whatever it is you do?

If not, shift. Get out and find your passion!

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The kids got talent

Check out this brilliant video created by Ogilvy as part of a campaign to find the World's Greatest Salesperson.

Maybe it's time, ladies and gents, to start paying closer attention to the creative wisdom of the younger generation. A loud applause please for having a detailed plan – backed up with 'the stats', keeping the issue simple and to-the-point, being pro-active and using enormous creativity to land the deal.

Do you see the possibilities in that?

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What is it that all good sales people have?

In our sales lab we know that high performance sales comes from training and developing good sales people through four specific stages.

1. Build a sales process
2. Conduct activity around that process
3. Develop 'swagger' from the wins and losses of your activity
4. Create sales effectiveness and efficiency through refinement.

That's how to be a good salesperson, develop a high performing sales team, start a restaurant or grow a business.

In our minds, we see the 'swagger' as being the key enabler of a good sales person. Although the word swagger can often convey arrogance or an overly assertive manner when it comes to sales people, we keep coming back to it. For the record, swagger means: 'to walk with a swaying motion; hence, to walk and act in a pompous, consequential manner'.

Call it whatever you like, but there's no doubt certain qualities make a good sales person stand out from the crowd. The characteristics of a good sales person, are hard to describe and unquestionably rare.

Good sales people, with exceptional talent, usually have a sense of calm urgency, a coolness matched with persuasion, confidence with empathy and directness with rapport. All behaviours that would seem at odds in the dictionary but perfectly describe what we call 'swagger' or 'sales essence'.

If you have a better word to describe these sales cats, please let us know.

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